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Cross-Generational Member Engagement
Published by Florida Society of Association Executives and Connecticut Society of Association Executives




Summary
Member engagement is a very hot topic in the association world, and we all know that it’s not a one-size-fits-all process. But, how can we customize engagement efforts to fit the needs of a diverse membership? Start with the Why!

As we move through the membership lifecycle of recruitment, onboarding, engagement and retention, Meg Tereniak of MemberClicks will help us to use the Why as our guide. Why are these professionals joining your association? Why are they choosing to renew their membership year after year? Why are they applying to join a volunteer committee? Why are they choosing not to renew?

If cross-generational engagement is a struggle for your association, this session is for you! You’ll leave with tips on…
1. How to showcase your association’s value proposition so it resonates with professionals of all ages and experience levels
2. How to segment your communications to better engage different generations
3. How to optimize your association’s platforms to market your association and engage existing members

Presenters
Meg Tereniak
Meg Tereniak is the Strategic Account Manager at MemberClicks, an Atlanta-based association management software company. Since 2016, she has been helping associations and chambers thrive through refreshing technology.

Meg attended Georgia Southern University where she was also a former college admissions counselor. She helped support students thrive after high school and she was an active member in the Southern Association for College Admission Counseling and Georgia Association of...More

How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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